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Guides posts
Guides
Mentions, citations and recommendations: three signals people keep mixing up
A brand can be named without a link, linked without being named, or recommended without either. Why the distinction matters and how to measure each.
Guides
Which AI crawlers should your robots.txt allow? A purpose-by-purpose guide
Search, training and user-triggered fetching are different permissions. How to decide each one, and how to check what your site currently says.
Guides
Reading GA4 for AI referrals: what you can and can't attribute
Some AI assistants pass a referrer and many don't. How to measure the visits you can identify without inventing a total.
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