# Citeroot > Citeroot shows whether ChatGPT, Gemini, Claude and Perplexity mention and cite your brand, traces each answer to its sources and turns gaps into reviewable work. Citeroot is a platform for measuring and improving how a brand appears in AI-generated answers. It records answers as collected, traces them to cited sources, audits site issues that affect answer visibility, and turns findings into reviewable briefs and tasks. It never publishes content or changes websites on its own, and it does not guarantee any placement or citation. ## Product - [Answer Tracker](https://citeroot.app/platform/answer-tracker): See what AI says when your buyers ask. - [Source Map](https://citeroot.app/platform/source-map): Follow every answer back to the pages that shaped it. - [Referral Radar](https://citeroot.app/platform/referral-radar): Count the visits AI actually sends. - [Shelf](https://citeroot.app/platform/shelf): Know when AI shops on your behalf. - [Site Audit](https://citeroot.app/platform/site-audit): Fix what keeps you out of answers. - [Demand Lens](https://citeroot.app/platform/demand-lens): Start from the demand you already have. - [Market Intel](https://citeroot.app/platform/market-intel): Research the market without leaving the project. - [Brief Studio](https://citeroot.app/platform/brief-studio): Turn your findings into briefs writers can use. - [Agents](https://citeroot.app/platform/agents): Delegate the legwork. Keep the decisions. - [MCP Server](https://citeroot.app/platform/mcp): Your evidence, inside your assistant. - [Integrations](https://citeroot.app/platform/integrations): Works with the data you already trust. - [Platform overview](https://citeroot.app/platform): How the modules fit together - [Pricing](https://citeroot.app/pricing): Plans, limits and add-ons (authoritative source for prices) - [Security](https://citeroot.app/security): Security practices and responsible disclosure ## Who it's for - [Agencies](https://citeroot.app/solutions/agencies): Run a project per client, report on mentions, citations and share of voice from recorded answers, and turn gaps into scoped work you can sell and deliver. - [In-house marketing](https://citeroot.app/solutions/in-house): SEO, content and product marketing teams share one record of what AI says about the brand, with the sources behind it and the site issues that may explain it. - [Founders & startups](https://citeroot.app/solutions/founders): A lean setup for small teams: a handful of prompts, a quick site audit, and a short list of things worth doing this week. - [Ecommerce & retail](https://citeroot.app/solutions/ecommerce): Track how shopping-style questions are answered, read what engines say about your products, and see which retailers and reviewers they cite. - [PR & communications](https://citeroot.app/solutions/pr): Learn which publications, lists and reviews shape the answers about your category — and where rivals are cited but you are not. ## Guides and documentation - [What is generative engine optimization (GEO)?](https://citeroot.app/guides/generative-engine-optimization): A source-checked guide to GEO: what the term means, how it overlaps with SEO and AEO, what you can influence, and how to measure it without overclaiming. - [AI citation tracking: how to track citations in AI answers](https://citeroot.app/guides/ai-citation-tracking): How to track which sources AI answers cite, why a citation isn't a mention, how to compare competitors' sources and what to do with the findings. - [AI search share of voice: definition, formula and pitfalls](https://citeroot.app/guides/ai-search-share-of-voice): How to calculate share of voice for AI answers, why the denominator matters, and how many answers you need before a difference means anything. - [AI crawler access: robots.txt, llms.txt and rendering](https://citeroot.app/guides/ai-crawler-access): Which AI crawlers exist, what each is for, how to configure robots.txt by purpose, and why raw HTML still matters. - [How to measure your brand's AI visibility: a repeatable workflow](https://citeroot.app/guides/measure-ai-visibility): A step-by-step audit: build a prompt panel, collect answers, define metrics, report honestly and decide what to change. - [Documentation](https://citeroot.app/docs): Setup, metric definitions, audits, trial and billing - [Glossary](https://citeroot.app/glossary): Definitions of GEO, AEO, mention, citation and more - [Free tools](https://citeroot.app/tools): AI crawler checker, page-readiness audit, llms.txt generator, prompt builder ## Recent articles - [How gap lists in Source Map work](https://citeroot.app/blog/source-map-gap-lists): Find the domains that are cited alongside your rivals but never alongside you, and decide which are worth pursuing. - [Introducing Citeroot: see what AI says about you, and why](https://citeroot.app/blog/introducing-citeroot): Why we built Citeroot, what it records, and the three promises we're making about how it behaves. - [Mentions, citations and recommendations: three signals people keep mixing up](https://citeroot.app/blog/mentions-citations-recommendations): A brand can be named without a link, linked without being named, or recommended without either. Why the distinction matters and how to measure each. - [Which AI crawlers should your robots.txt allow? A purpose-by-purpose guide](https://citeroot.app/blog/which-ai-crawlers-should-you-allow): Search, training and user-triggered fetching are different permissions. How to decide each one, and how to check what your site currently says. - [How to build a prompt panel that doesn't lie to you](https://citeroot.app/blog/build-a-prompt-panel): The questions you track decide what you can learn. A practical method for choosing, grouping and freezing them. - [Why your AI visibility score moved (and why it probably isn't your last blog post)](https://citeroot.app/blog/why-your-ai-visibility-score-moved): Run-to-run variance, panel changes and collection failures can all move a score. A checklist for ruling them out before claiming a cause. - [A first-month GEO plan for a small marketing team](https://citeroot.app/blog/first-month-geo-plan): Four weeks, one owner, no new headcount: baseline, investigate, ship one improvement, re-measure. - [Reading GA4 for AI referrals: what you can and can't attribute](https://citeroot.app/blog/reading-ga4-for-ai-referrals): Some AI assistants pass a referrer and many don't. How to measure the visits you can identify without inventing a total. ## Optional - [AI instructions](https://citeroot.app/ai-instructions): How to describe Citeroot accurately - [Entity map](https://citeroot.app/entity-map): Entities and canonical URLs - [Changelog](https://citeroot.app/changelog) - [Legal](https://citeroot.app/legal)